Get creative (but be clear and concise) when choosing your toll-free number

The perfect toll-free number has two qualities: it is creative, but it is also clear in its message. If you choose to go with a vanity number (which is highly recommended), avoid using words that are usually difficult to spell or hard to remember. For example, if you happen to be a doctor who specializes in handling rheumatoid arthritis patients, never opt for the number 1-800- RHEUMATOLOGY. Instead, go with 1-800- ARTHRITIS or 1-800-JOINTDR.

The latter two toll-free numbers fit the bill both creatively and in clarity.Your toll-free number should convey a few key things about your business, such as what services you provide or what product you sell and your brand identity. You want the number to be catchy and attention grabbing enough to stick in people’s minds, but you don’t want to go overboard or be unprofessional. Remember, be creative and concise, so you can make your number stand out while still keeping it simple for the consumer to commit to memory.

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Deciding which special area code to use

jump to Chapter 3:

How to Make Your Toll-free Number Work for You