If you only remember one thing from this section, remember to think like a consumer. When you are choosing your toll-free number, put yourself in the place of your customers or clients, and look at the number from all angles.
Is the vanity number easy to remember?
Does your toll-free number say something about your company, and is that “something” really the message you are trying to send?
Is your number more memorable than your competitors’ numbers, and will it stand out amongst the competition? Play the devil’s advocate, list the reasons why your toll-free number may not be the best option, and then make your choice.